Delivering Products and Services:
Delivering Results
The introduction of a new product or service is similar to conducting a
orchestra; many different elements, often from many different places, have to be
woven together perfectly to deliver a symphony. Quite often the
stress on an organizations' resources are at maximum, as the activities to
complete development bump into the activities required to successfully launch.
Careful positioning and messaging is essential. Information needs to be
clear, concise and timely, communicating all the elements that will be needed to
successfully sell the product or service - and communicating to customers the
value that they will derive. Coordinating the resources, internal and
external, are essential. Many excellent products have failed due to an inability
to execute on "the last mile".
How We Can Help
It is during the delivery stage that an independent marketing consultant can be particularly useful - especially in organizations with constrained resources. With expertise developed though the management of many introductions, both small and large, Palmoro is in a unique position to assist. Typical activities may include:
- Product launch management
- Messaging/positioning development
- Overall marketing communications strategy
- Media and industry analyst strategy
- Web communications strategy
- Sales tool strategy and development
- Managing customer testimonial and product launch collateral
- Product marketing, positioning, naming