Strategy
Developing a business strategic plan includes defining
specific qualities and characteristics that sets your business apart from your
competitors. It determines your market identity, reflects the core values of
your business, and drives what actions you must take to maintain and support
your competitive advantage. A viable and compelling business strategy is the
result of a comprehensive decision-making process.
The core of every strategy is the customer; a clear segmentation and
understanding of what segments you will be targeting, and what the needs of
those customers are. From that comes a clear understanding of the value
which your organization will be providing.
Even with a clear strategy, the most challenging
task is often one of prioritization. With limited resources, where to
invest the organizations' resources involves difficult trade-offs, and may
impact the success for years to come.
How We Can Help
Palmoro Consulting can assist in specific steps of the process, or by integrating the elements into an effective strategic plan. Specific areas of expertise include:
- Business plan development
- Investor presentation development
- Market segmentation
- Resource prioritizarion
- Portfolio analysis
- New product identification
- Business model development
- New market opportunity evaluation
- Channel strategy development
- Competitive analysis
- Go-to-market plans
- Launch strategy development